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I’m a critical optimist and advocate of social innovation. Creativity is essential to create positive change. It forces you to break existing structures and think outside the box. And it’s not about big words or difficult solutions. Little things can indeed make a big difference. Exploring on this blog how this works.

My work
Co-Founder and Creative Director of NGO El Desafío Foundation. Strategist at communications network De La Lora De La Lora.

Living the life in Argentina &amp; Holland.</description><title>Jorn Wemmenhove</title><generator>Tumblr (3.0; @jornwemmenhove)</generator><link>http://jornwemmenhove.nl/</link><item><title>UNO
A video we did for our NGO El Desafío Foundation. It’s...</title><description>&lt;iframe src="http://player.vimeo.com/video/36296158" width="400" height="300" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;UNO&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A video we did for our NGO &lt;a href="http://www.eldesafio.org" target="_blank"&gt;El Desafío Foundation&lt;/a&gt;. It’s in Spanish, but I hope you will like it anyway.&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/17655102537</link><guid>http://jornwemmenhove.nl/post/17655102537</guid><pubDate>Wed, 15 Feb 2012 10:00:22 -0300</pubDate><category>uno</category><category>video</category><category>el desafio</category><category>foundation</category></item><item><title>WHAT WOULD IT TAKE
… to shape a planet on which people, other...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lzfq5kOS7B1qlh3uuo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;WHAT WOULD IT TAKE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;… to shape a planet on which people, other living things and the systems that support us can sustainably co-exist?&lt;/p&gt;
&lt;p&gt;For this &lt;a href="http://environment.umn.edu/momentum/issue/4.1w12/index.html" target="_blank"&gt;special issue&lt;/a&gt;, &lt;em&gt;Momentum&lt;/em&gt; magazine invited experts from around the world to share their thoughts on how we might craft solutions to some of the Earth’s toughest challenges.&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/17654824961</link><guid>http://jornwemmenhove.nl/post/17654824961</guid><pubDate>Wed, 15 Feb 2012 09:46:32 -0300</pubDate><category>momentum</category><category>magazine</category></item><item><title>How Oliberté, the anti-TOMS, Makes Shoes and Jobs in Africa
For...</title><description>&lt;img src="http://29.media.tumblr.com/tumblr_ly2kd7qVVW1qlh3uuo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;How Oliberté, the anti-TOMS, Makes Shoes and Jobs in Africa&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;For many - for me obvious - reasons I have never liked the over-hyped TOMS Shoes. I don’t want to get into the issue here, because I think Oliberté deserves better. I just love their concept. &lt;span&gt;&lt;a href="http://www.oliberte.com/" target="_blank"&gt;Oliberté Footwear&lt;/a&gt; is the first to make its premium leather footwear exclusively in Africa.&lt;/span&gt;&lt;span&gt; And their shoes looks great too! Setting up a good business does not have to be that difficult. Although I am sure it is not too easy to do what they are pulling off right now. True (social) entrepreneurs don’t choose the easiest way. And don’t use their way of working as the core selling point or just simply for marketing reasons. Props to &lt;a href="http://oliberte.tumblr.com/" target="_blank"&gt;Oliberté&lt;/a&gt;!&lt;/span&gt;&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/16139442651</link><guid>http://jornwemmenhove.nl/post/16139442651</guid><pubDate>Thu, 19 Jan 2012 20:39:00 -0300</pubDate><category>africa</category><category>good</category><category>oliberte</category><category>shoes</category><category>social business</category><category>toms</category><category>xs</category></item><item><title>Gaming for Good
PSFK challenged its readership of over 1MM...</title><description>&lt;iframe src="http://www.slideshare.net/slideshow/embed_code/10440808?rel=0" width="400" height="334" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Gaming for Good&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;a href="http://www.psfk.com" target="_blank"&gt;PSFK &lt;/a&gt;challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by &lt;a href="http://climaterealityproject.org/" target="_blank"&gt;The Climate Reality Project&lt;/a&gt;. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions. Check out the summery presentation below.&lt;/span&gt;&lt;span&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/15832853090</link><guid>http://jornwemmenhove.nl/post/15832853090</guid><pubDate>Sat, 14 Jan 2012 14:10:00 -0300</pubDate><category>climate reality project</category><category>gaming for good</category><category>pfsk</category></item><item><title>Wanna go ski? Go Argentina!</title><description>&lt;iframe src="http://player.vimeo.com/video/34067485" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Wanna go ski? Go Argentina!&lt;/strong&gt;&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/15529333532</link><guid>http://jornwemmenhove.nl/post/15529333532</guid><pubDate>Sun, 08 Jan 2012 18:44:48 -0300</pubDate><category>argentina</category><category>ski</category><category>Maximilliano Artoni</category><category>Chad Sayers</category><category>film</category><category>andes</category></item><item><title>Our closing video during the yearly event 2011 in Rosario,...</title><description>&lt;iframe src="http://player.vimeo.com/video/33285255" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;Our closing video during the yearly event 2011 in Rosario, Argentina, featuring children and staff&lt;/span&gt;&lt;span&gt; of &lt;/span&gt;&lt;span&gt;&lt;a href="http://www.eldesafio.org" target="_blank"&gt;El Desafio Foundation&lt;/a&gt;. “Un ritmo que venga del alma”, a rhythm that comes&lt;/span&gt;&lt;span&gt; from &lt;/span&gt;&lt;span&gt;the soul, calling all good people in world to move and &lt;/span&gt;&lt;span&gt;create &lt;/span&gt;&lt;span&gt;positive social change.&lt;/span&gt;&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/13879632000</link><guid>http://jornwemmenhove.nl/post/13879632000</guid><pubDate>Wed, 07 Dec 2011 15:20:33 -0300</pubDate><category>el desafio foundation</category><category>video</category><category>rhythm</category></item><item><title>FRIDAY CHALLENGE
When I was 20 years old I co-founded El Desafío...</title><description>&lt;img src="http://27.media.tumblr.com/tumblr_lv61iyzcTd1qlh3uuo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;FRIDAY CHALLENGE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When I was 20 years old I co-founded &lt;a href="http://www.eldesafio.org" target="_blank"&gt;El Desafío Foundation&lt;/a&gt; to help Argentinean children and their families living in poverty creating a brighter future. Today - 7 years later - the once small initiative keeps growing and growing. El Desafío means &lt;em&gt;THE CHALLENGE&lt;/em&gt;, and honestly it has been a challenge. I chose a life full of insecurity, but I never regretted my decision. Coming Monday 28 of November I am going back to Argentina again and I need your help. That’s why I created this Friday Challenge. I want to ask you become a permanent donor/social investor of our foundation by clicking &lt;a href="https://eldesafio.org/en/donar_ahora.php" target="_blank"&gt;here&lt;/a&gt;. But you can get something in return:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Become donor and you can challenge &lt;em&gt;me&lt;/em&gt; to do something interesting/remarkable/funny/etc. coming period in Argentina.&lt;/strong&gt; Don’t ask for world peace, but I can bring the Argentinean delicacy like alfajores. Thanks a lot! Your help means the world to me.&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/13250986937</link><guid>http://jornwemmenhove.nl/post/13250986937</guid><pubDate>Thu, 24 Nov 2011 10:01:00 -0300</pubDate><category>el desafio</category><category>foundation</category><category>friday challenge</category><category>xs</category></item><item><title>1MPACTO IS COMING TO TOWN
Meanwhile in Rosario, Argentina…...</title><description>&lt;img src="http://26.media.tumblr.com/tumblr_lusrkd6gMo1qlh3uuo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;1MPACTO IS COMING TO TOWN&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Meanwhile in Rosario, Argentina… Our &lt;a href="http://www.eldesafio.org" title="El Desafío Foundation" target="_blank"&gt;El Desafío&lt;/a&gt; staff + volunteers preparing 1MPACTO; our annual event (December 6th, Rosario). Check our &lt;a href="https://www.facebook.com/media/set/?set=a.10150381860646962.358047.58326356961&amp;type=3" target="_blank"&gt;Facebook page&lt;/a&gt; for more pictures.&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/12919990928</link><guid>http://jornwemmenhove.nl/post/12919990928</guid><pubDate>Thu, 17 Nov 2011 05:57:49 -0300</pubDate><category>el desafio foundation</category><category>1mpacto</category><category>event</category><category>rosario</category><category>argentina</category></item><item><title>A Grassroots View on Building Corporate Partnerships and CSR</title><description>&lt;a href="http://www.evolution-factory.nl/2011/11/a-grassroots-view-on-building-corporate-partnerships-and-csr/"&gt;A Grassroots View on Building Corporate Partnerships and CSR&lt;/a&gt;</description><link>http://jornwemmenhove.nl/post/12919870633</link><guid>http://jornwemmenhove.nl/post/12919870633</guid><pubDate>Thu, 17 Nov 2011 05:48:55 -0300</pubDate><category>grassroots</category><category>view</category><category>csr</category><category>corporate</category><category>partnerships</category><category>fundraising</category><category>laureus</category><category>foundation</category><category>evolution factory</category></item><item><title>How Sport Will Change the World - Laureus Sport for Good Global Summit</title><description>&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_luqy55Ja2v1qk38mn.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;Two weeks ago I attented the Sport for Good Global Summit organized by the Laureus Foundation. It has been amazing to meet so many changemakers from all over the world, from different backgrounds, but with one common objective: to change the world through sports. Starting an working for &lt;a href="http://www.eldesafio.org" title="El Desafío Foundation" target="_blank"&gt;El Desafío&lt;/a&gt; has not always been easy, but it’s totally worth it. Thanks to all of you who have been supporting me throughout the years. &lt;a href="http://www.eldesafio.org/blog/index.php/2011/11/16/how-sport-will-change-the-world-laureus-sport-for-good-global-summit/?lang=en" target="_blank"&gt;Click here&lt;/a&gt; for more information on my experience in London.&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/12876409322</link><guid>http://jornwemmenhove.nl/post/12876409322</guid><pubDate>Wed, 16 Nov 2011 06:31:27 -0300</pubDate><category>laureus foundation</category><category>sport for good</category><category>global</category><category>summit</category><category>london</category><category>el desafio foundation</category></item><item><title>If you want to make the world a better place</title><description>&lt;img src="http://26.media.tumblr.com/tumblr_lup1qmPeyf1qlh3uuo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;If you want to make the world a better place&lt;/strong&gt;&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/12830257868</link><guid>http://jornwemmenhove.nl/post/12830257868</guid><pubDate>Tue, 15 Nov 2011 05:47:10 -0300</pubDate><category>music</category><category>musicphylosophy</category><category>change</category><category>jackson</category></item><item><title>El Sonido del Bandoneon
A film about the Argentine bandoneon by...</title><description>&lt;iframe src="http://player.vimeo.com/video/15391151" width="400" height="300" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;El Sonido del Bandoneon&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A film about the Argentine bandoneon by Dutch documentary maker Jiska Rickels.&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/12783326672</link><guid>http://jornwemmenhove.nl/post/12783326672</guid><pubDate>Mon, 14 Nov 2011 05:41:00 -0300</pubDate><category>el sonido del bandoneon</category><category>jiska rickels</category><category>documentary</category><category>idfa</category><category>xs</category></item><item><title>Adam Phillips on Greed - Capitalism is for Children
Last week I...</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/gEAQFpqCE6Y?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Adam Phillips on Greed - &lt;em&gt;Capitalism is for Children&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Last week I saw the British psychoanalyst Adam Phillips on Dutch television discussing his book ’On Balance’ and he said some very interesting things so I uploaded that part of the show.&lt;/p&gt;
&lt;p&gt;According to Phillips, greed is wanting more than you can have. Nothing new here, but he also says that greed is the attempt to destroy once’s pleasure.&lt;/p&gt;
&lt;p&gt;“We are living in an age of excess. There is a huge number of people excessively poor, and there is a smaller large group group of people excessively rich. Phillips asks why the middle-class can waste that much time thinking what they are going to eat, while for many the search for food is the ‘project’. There is no excess.&lt;/p&gt;
&lt;p&gt;Everybody who makes a profit knows it’s only possible to make that profit when somebody else’s labor has been exploited. There is no secret about it. It is shocking that those excesses have been accepted.”&lt;/p&gt;
&lt;p&gt;We - living inside that system - might think there is no other way, but worse is to even think it is normal.&lt;/p&gt;
&lt;p&gt;“Nobody is really giving a serious alternative for capitalism. Politics is entirely about economics. Capitalism exploits something about appetite. &lt;em&gt;Capitalism is for children&lt;/em&gt; (13:46). It engages with appetite at the child’s level.”&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/12783267281</link><guid>http://jornwemmenhove.nl/post/12783267281</guid><pubDate>Mon, 14 Nov 2011 05:37:21 -0300</pubDate><category>adam phillips</category><category>psychoanalyst</category><category>boeken</category><category>vpro</category><category>greed</category><category>excess</category></item><item><title>medianeras - urban loneliness
This is a clip of the new...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/6qwthmj6KzY?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;medianeras - urban loneliness&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This is a clip of the new Argentinean movie Medianeras, but it gives a good view on the lack of urban planning in Buenos Aires. And how you can be lonely in a city of 3 million inhabitants (13 million in the metropolitan area).&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/11355402805</link><guid>http://jornwemmenhove.nl/post/11355402805</guid><pubDate>Wed, 12 Oct 2011 12:19:23 -0300</pubDate><category>medianeras</category><category>film</category><category>clip</category><category>buenos aires</category><category>city</category><category>planning</category><category>urban</category><category>loneliness</category></item><item><title>Nice new The Magician single: “I Don’t Know what to...</title><description>&lt;embed type="application/x-shockwave-flash" src="http://assets.tumblr.com/swf/audio_player_black.swf?audio_file=http://www.tumblr.com/audio_file/10980365213/tumblr_lshvu5WQsi1qlh3uu&amp;color=FFFFFF&amp;logo=soundcloud" height="27" width="207" quality="best" wmode="opaque"&gt;&lt;/embed&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Nice new The Magician single: “I Don’t Know what to Do”&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/10980365213</link><guid>http://jornwemmenhove.nl/post/10980365213</guid><pubDate>Mon, 03 Oct 2011 11:49:00 -0300</pubDate><category>single</category><category>the magician</category><category>xs</category></item><item><title>Evolution Factory
Last week we relaunched the website of...</title><description>&lt;img src="http://27.media.tumblr.com/tumblr_lrklrhzivB1qlh3uuo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Evolution Factory&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Last week we relaunched the website of &lt;a title="Evolution Factory" target="_blank" href="http://www.evolution-factory.nl"&gt;Evolution Factory&lt;/a&gt;, the company/consultancy I co-created. Changing the world through responsible business and social innovation. That’s what we do. And we like it. We believe the time of talking is over, let’s create the world we all want to live in.&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/10240795616</link><guid>http://jornwemmenhove.nl/post/10240795616</guid><pubDate>Thu, 15 Sep 2011 12:30:53 -0300</pubDate><category>evolution</category><category>factory</category><category>social</category><category>innovation</category><category>responsibility</category><category>business</category></item><item><title>Make a stand to make a change</title><description>&lt;img src="http://30.media.tumblr.com/tumblr_lri3h4DA0x1qlh3uuo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Make a stand to make a change&lt;/strong&gt;&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/10195937533</link><guid>http://jornwemmenhove.nl/post/10195937533</guid><pubDate>Wed, 14 Sep 2011 04:00:40 -0300</pubDate><category>stand</category><category>change</category><category>china</category><category>tank</category></item><item><title>Mi Rosario
By Feli</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lqv3rlNDVL1qlh3uuo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Mi Rosario&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;By &lt;a target="_blank" href="http://www.flickr.com/photos/felilef"&gt;Feli&lt;/a&gt;&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/9677813047</link><guid>http://jornwemmenhove.nl/post/9677813047</guid><pubDate>Thu, 01 Sep 2011 18:02:09 -0300</pubDate><category>rosario</category><category>feli</category><category>xs</category></item><item><title>to live a creative life we must lose our fear of being...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lquxf2QKKQ1qlh3uuo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;to live a creative life we must lose our fear of being wrong &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Words to live by.&lt;/p&gt;
&lt;p&gt;By Joseph Chilton Pearce&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/9673222877</link><guid>http://jornwemmenhove.nl/post/9673222877</guid><pubDate>Thu, 01 Sep 2011 15:45:02 -0300</pubDate><category>fear</category><category>creative</category><category>live</category><category>life</category><category>lose</category><category>quote</category><category>pearce</category></item><item><title>Paris Urban Highline
More info here</title><description>&lt;iframe src="http://player.vimeo.com/video/25338814" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Paris Urban Highline&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;More info &lt;a target="_blank" href="http://www.thebadslackliners.fr/"&gt;here&lt;/a&gt;&lt;/p&gt;</description><link>http://jornwemmenhove.nl/post/9585282334</link><guid>http://jornwemmenhove.nl/post/9585282334</guid><pubDate>Tue, 30 Aug 2011 09:53:00 -0300</pubDate><category>highline</category><category>urban</category><category>paris</category><category>skyliners</category></item></channel></rss>

