Jorn Wemmenhove
I'm a critical optimist and advocate of social innovation. Creativity is essential to create positive change. It forces you to break existing structures and think outside the box. And it's not about big words or difficult solutions. Little things can indeed make a big difference. Exploring on this blog how this works.
My work
Co-Founder and Creative Director of NGO El Desafío Foundation. Strategist at communications network De La Lora De La Lora.
Living the life in Argentina & Holland.
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How Oliberté, the anti-TOMS, Makes Shoes and Jobs in Africa
For many - for me obvious - reasons I have never liked the over-hyped TOMS Shoes. I don’t want to get into the issue here, because I think Oliberté deserves better. I just love their concept. Oliberté Footwear is the first to make its premium leather footwear exclusively in Africa. And their shoes looks great too! Setting up a good business does not have to be that difficult. Although I am sure it is not too easy to do what they are pulling off right now. True (social) entrepreneurs don’t choose the easiest way. And don’t use their way of working as the core selling point or just simply for marketing reasons. Props to Oliberté!
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